Girl Scouts of Southwest Indiana, Inc. | Resources | Graphic Guidelines
Girl Scouts has both iconic colors and shapes that identify the organization.All of us who communicate about Girl Scouts play a role in protecting the brand identity and in using it to spread the word about Girl Scouting! Here are some guidelines to use in communicating about Girl Scouts:
1. When do I need to use a licensed vendor for merchandise like a t-shirt, bag, etc.?
Product Sale Regional Licensed Vendors must be used when merchandise is:
a. for resale
b. to be given away at fee-based events or activities, including camp.
All promotional and marketing materials, products, and designs—both in print and online—must be GSUSA approved.
2. When can I use a non-licensed vendor for merchandise like a t-shirt, bag, etc.?
Non-licensed vendors may be used when merchandise is:
a. not for resale
b. not involving fee-based activities, including camp
c. for internal/staff needs, recruitment, promotions, program materials, gifts, awards, or recognitions.
d. for troop/group/service units and purchased with group funds and given to every member at no cost.
Councils are responsible for providing one-time-only approvals for these products and ensuring that product graphic guidelines are followed:
a. choosing safe and appropriate products, designs, and themes
b. adhering to branding specifications
c. customization needed for councils, volunteers, troops/groups, service units, and members (council name, council initials, city, or state and may also include specific troop or service unit identification)
d. ensuring quality workmanship
e. confirming compliance with governmental regulations (e.g., CPSIA testing requirements).
3. How do I use council logo/Girl Scout logo?
4. Which font shoud I use?
6. What is the correct way to talk to/write about Girl Scouts?
Brand Assets You Can Dowload and Use
Right-click on the following images and save-as to your computer.
1. GSSI servicemark
2. Girl Scout logo in several color configurations:
The profiles cannot be altered in any way. If you use the profiles, the Girl Scout logo or GSSI's logo/servicemark must also appear on the document.
6. Age Level Logos and Logo Shorthands
OR OR OR
OR OR OR
7. Girl Award Logos and Cookie Program Logo